The name itself conjures up visions of easy money, Internet marketing, and mystique! The good news is that my friends over at Investor Carrot have recently written an article in their blog called “Content Marketing for Investors”
In it, the author (Trevor Mauch… a fan and friend of The Red Pill Investor Podcast!) shares with us the “Content Marketing Pyramid for Real Estate” infographic, and I found it so helpful, I thought I would share it with you!
The Content Marketing Pyramid™
As you can clearly see from the image, in order to have an effective, manageable content marketing strategy, you must first understand the frequency vs. effort ratio!
As Trevor notably pointed out, for Investors, as well as Realtors® who invest, the amount of content creation that you can do should be relative to the type of content it is.
For example. Curated content, This is where you take someone else’s material and comment, critique, or share in another form. (As I am doing with this article!)
“What questions would my prospect be asking Google?”
What Would Google Do? (WWGD)
When you are creating content for your customer, one of the most useful things I’ve found to remind myself to stay on track is to ask myself that very question. What would Google do?
When my prospect asks a question of Google, it’s search engines have algorithms that change frequently, in an effort to curate it’s own content.
As the Internet itself evolves (currently, we are in Web 2.0, advancing even further into Web 3.0), you will discover that the searches that people are currently doing will be more semantic in nature meaning that they enter into the search box in everyday language what they want.
For example, to search the definition of Web 3.0, the following image appears.
As you can see, an automatic result is pulled from the available resources to meet what Google perceives is my highest need.
As you can see, I can quickly gain information on a particular subject…
WITHOUT EVER SEEING YOUR PAGE
This is important!
In the web of the future, splash pages, and “storefront type” of Internet presence will not be sufficient to meet your demands of the future!
This is why you create some content that has more meaningful value! The Webinars, the Infographics and even videos are good ways to create content for your customer.. but they have a limited “shelf life” as Google quickly replaces it with more recent, relevant data!
E-Books and Print Books
While I am not a big fan of print books, I am a huge fan of e-books! I’ve written several, my personal favorite is The Red Pill Sales System.
Now, it is true, writing a book of any kind takes a lot of time and effort. However, it can easily be done if you simply take a pragmatic approach to it! If you closely watch my blogs, you will see parts of posts that I have written that have been copied, edited, and “added to” in order to create a entirely new product.
For Investing Realtors® and Investors, you can create books like this on your blogs, or in your spare time by writing about topics that would appeal to Sellers.
You could write about practically anything! How to Price your Home! Maybe a Special Report on “Fixups to Make Prior to Selling!” or if you don’t have the time (like me) have Investor Carrot set up special report content marketing like this…“The Pros and Cons of Selling Your Home To An Investor…”
Content Marketing For Realtors® and Investors Works!
It is coming. One way or another! Either you will continue to pay for useless direct mail campaigns to homes only to have them seen by one set of eyes… or create content that will be seen by thousands!
You could spend hundreds on Google Adwords, or get AWESOME Free Placement by spending a few hours each week working to create meaningful content that lasts!
As you can see from my “Incognito” window… My Free Content Marketing appears on the top “Above the fold” organically for the term “Sell My Home Fast Tucson”
I do not know what it costs to be in the paid portion above me, but I do know that there is a war waging in the world between SEO (Search Engine Optimization) and PPC (Pay Per Click) as evidenced by this nifty infographic I found on Wordstream.
What is at stake is the eyeballs of your customer who is looking to sell their home. Will Google show your customer paid results? Will they show them Organic results that answer their questions?
It’s largely a question of who you are looking for.
Seek and Ye Shall Find
If you are looking for people who are “wanting to get information or act right now” , then statistically speaking, it appears at this time, they will go to a paid ad. The problem is, you need to be able to financially compete with that day in and day out!
On the other hand, if they are looking for information about selling their home without much hassle (a majority of homeowners early in the sales lifecycle are like this) then content marketing appears to be safe and sound.
Let’s think this through. Either way, you win! If you create, and own the content… it gets seen through Google no matter what if it is relevant and helpful. If you choose to advertise your site or use SEO Keywords to help promote your post organically, you win!
As you can clearly see, my Investor Carrot website ranks pretty doggone high as it is… If I took the SEO Ranking I already have, and then added advertising… (Don’t worry… I won’t!)
It’s time to get off the couch! Get those fingers working, those cameras recording, and let’s see the creative content you can create for homeowners who are facing the worst situations of their lives!
Have a Powerful Sales Day!